The Yahoo CEO said Tuesday that she was bullish on search, indicated more Asian investments may be on offer, and said one of the most valuable things about the company is the vast amount of information it has about its users. Speaking at a Goldman Sachs technology conference in San Francisco, Mayer said she’s still excited the possibility that search offers for the firm, especially contextual search where ads appear on content pages.
If you think Yahoo has given up on search, think again. The company may have handed its back-end search operations to Microsoft, but Marissa Mayer thinks there’s work to be done on mobile devices, particularly around contextual search. Contextual search aims to give people the right information, at the right time, by looking at signals such as where they’re located and what they’re doing — such as walking or driving a car. Mobile devices tend to provide a lot more of those signals. “When I look at things like contextual search, I get really excited,” the Yahoo CEO said Tuesday at the Goldman Sachs Technology and Internet Conference in San Francisco. “The amount of information available to build a service on is just incredible,” she said.
NOTE: TECHi Two-Takes are the stories we have chosen from the web along with a little bit of our opinion in a paragraph. Please check the original story in the Source Button below.
TECHi weighs both sides before reaching a conclusion.
TECHi’s editorial take above outlines the reasoning that supports this position.
Microsoft has repeatedly warned users who have devices that still run on Windows XP to upgrade to a newer version…
Google has launched Google Fiber for Small Business, finally opening up itself as an ISP to companies, in addition to consumers.…
This month is not starting very well for technology enthusiasts. Most of us have fond memories of Zalman, a company…
On November 4, 2014, FBI announced the arrest of John Gordon Baden, 38, who was considered one of San Diego,…
