Polaroid, a company that’s synonymous with old-school instant cameras, is bringing its products into the social media age with the Polaroid Socialmatic. Now available for preorder through Amazon, the Socialmatic combines a classic instant camera with the ability to upload your photos to your favorite social media platforms, including Instagram. The camera, which is a dead ringer for that Instagram app icon on your smartphone, features a 14-megapixel main camera and comes with a 2 MP rear camera for taking selfies, because of course it does.
It’s been in the pipeline for a couple of years, but you can now finally get your hands on Polaroid’s quirky Instagram-style camera — the Socialmatic snapper is available to pre-order on Amazon for $299.99, with a quoted release date of January 1, 2015. The device can instantly create prints of your photos, just like traditional Polaroid cameras, as well as upload images to the Web. The project began life as a concept idea from ADR Studio, and it’s been a long road to get the product to market. Polaroid came on board as an official hardware partner in March 2013 and it looks like the right technology is finally in place to make the gadget a reality. There’s a 14-megapixel lens around the front and a 2-megapixel camera on the back for those all-important selfie shots.
