YouTube’s subscription service may be just months from launch

TECHi's Author Sal McCloskey
Opposing Author Bloomberg Read Source Article
Last Updated Originally published July 21, 2015 · 10:20 AM EDT
Bloomberg View all Bloomberg Two Takes by TECHi Read the original story Published July 21, 2015 Updated January 30, 2024
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Sal McCloskey
Sal McCloskey
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Rumors of a paid version of YouTube have been popping up for years, but it looks like 2015 may be the year that we actually see such a version released. According to Bloomberg, Google has secured deals with many of YouTube’s home-grown celebrities for the upcoming service, such as PewDiePie, but hasn’t managed to get any television networks on board with the idea. 

Bloomberg

Bloomberg

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Google Inc.’s YouTube, which has signed up partners for a new paid video service, may find out by early next year whether its own Internet stars really are as valuable as those in Hollywood. Partners accounting for more than 90 percent of YouTube viewing have signed on to the paid service, the company said in a statement. While the lineup incudes home-grown celebrities and music videos, YouTube so far doesn’t have TV networks such as Fox, NBC and CBS, according to people with knowledge of the matter who asked not to be identified discussing the project. TV staples like Fox’s “Futurama,” NBC’s “Parks & Recreation” and CBS’s “Under the Dome” are a featured part of competing products from Netflix Inc. and Amazon.com Inc. Without shows like those, YouTube’s commercial-free service will have to attract paying viewers with original series, music videos and thousands of its channels already available for free.

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