Purists will say that using apps and dashboards like Hootsuite or Buffer take away the fundamental interpersonal relationships that are built through social media. By scheduling posts or sending them through these tools, users won’t be able to see the person behind the message, they say.
Marketers find other reasons to avoid dashboards, particularly with Facebook. The posts often do not carry as much weight as ones posted directly through Facebook, making it convenient but less effective to use tools. Both purists and marketers may be correct, but there’s one major advantage that dashboards give us: statistics.
In this infographic by Hootsuite, we explore the usage trends of one of the biggest dashboard companies out there. The focus is on Twitter, but expansion into other apps and services allow these companies to start consolidating the overall posting process, particularly for businesses. Click to enlarge.