The bulk of the Windows Store’s revenue comes from in-app purchases

As it stands, Microsoft is boasting 146,395 apps in its Windows Store, and in a recent post by the company on their blog, it has been found to no one’s surprise that despite the Windows Store not being as populated compared to other app stores, once again in-app purchases rule supreme. It turns out that while there is money to be made from the Windows Store, chances are developers will more likely than not make more money if they were to include in-app purchases in their apps. This is a move typically favored by developers who choose to release apps following the free-to-play model. According to Microsoft, in-app purchases actually accounted for the main source of revenue in terms of monetizing apps, and as you can see in the graph above, it looks like gaming apps are the ones that attract the most in-app purchases.