Apparently, the world needs another smart lightbulb, and Elgato’s going to sell it to you. Called Avea, the $50 bulb connects to your iDevice directly using Bluetooth, and lets you set the mood in any room with an appropriate shade of light. Just one iPhone, 5th gen iPod Touch or iPad can control a whole house full of lights and give users multiple lighting scenes to choose from. Plus, there’s an alarm feature that wakes you with the gentle gleam of a 7W LED bulb pumping out 430 lumens.