It’s easy to see why Samsung made a big hoopla about their new Tab S launch, now that we’ve seen them. This is no run of the mill Tab refresh that Samsung ritually performs year after year. The Tab S is Samsung’s way of telling the Android competition why they are the one to beat. With a tighter control of the hardware and software than ever before, the Tab S is at long last, a Samsung tablet that can actually go toe to toe with Apple’s offering. Samsung had the iPad Air and mini with Retina clearly in its crosshairs when designing the Tab S series. The display is the talking point of the new tabs and when compared to Apple’s Retina displays side by side, the colours are noticeably richer and punchier.