HTC is bringing the One M8’s more affordable sibling, the Desire family of smartphones, to the US. The HTC Desire 816 will debut on Virgin Mobile on Tuesday for $299 without a contract. HTC will sell the Desire 610 and Desire 816 on its own website. The company also teased more Desire smartphones to come to the US. The move marks a reversal of HTC’s recent strategy to narrow its focus and marketing efforts behind the flagship HTC One M8. HTC continues to struggle with eroding market share and 12 straight quarters of declining revenue. By launching the Desire family in the US, the company hopes to expand its reach to more cost-conscious consumers and people who opt to pay the full price of the smartphone upfront.