66% of F2P mobile game players quit after just one day

Re/code has shared the results from app testing firm Swrve’s “April 2014 New Player Report” that tracks the tendencies of 10 million players over the course of 90 days. With more than 30 titles being monitored, including titles from Activision, Epic Games and Gameloft, Swrve found that 66% of new players abandoned games with microtransactions almost immediately, spending an average of 45 cents over the course of the three month study.