If you’re an active Facebook user, there’s a good chance you’ve been taking steps to cultivate your News Feed, lest it become a cluttered mess of selfies from fringe acquaintances or ridiculous pictures and links shared by your older family members. Facebook has been trying to improve its News Feed for some time now, and today today the company is giving users more granular controls to make their experience on the site more useful.
The Facebook News Feed has become perhaps the single most important destination on the internet — a make-or-break location for digital publishers, a key distribution channel for game developers, and the town square of the world’s most popular social network. So when the company makes even small changes to how the News Feed works, it’s a big deal. Today, therefore, is a big deal. The company is rolling out a change to News Feed, and more specifically, a change to how users control what does and doesn’t appear in it. When users choose to hide posts in their News Feed, they will now be asked a few extra questions about whether to outright unfollow posts from friends and pages, or just see them less. If the user dives a little deeper into the News Feed option, they will be able to see whose posts they see the most and who they have unfollowed.