Rumors about Apple’s online television service have been popping up for months, and was initially expected to launch sometime this fall, but apparently discussions with content providers aren’t moving as quickly as Apple would like, and so it’s been forced to delay the launch of the new service, which the company has yet to even officially announce. Amazon might beat them to the punch, however, as the company is apparently working on its own such service, although it’s still only in the early stages of negotiations with content providers.