Amazon and Apple have always approached the tablet market from different angles, Amazon from the low-end to mid-range side and Apple from the high-end side. It’s worked out pretty damn well for both companies, but with the tablet market continuing to shrink, the two of them have had to really step up their game. As for how Amazon is coping with the ever-shrinking number of tablet sales, the company is reportedly taking budget-friendliness to the next level with a new $50 tablet that’s expected to launch before the holidays.