2010 was the year of the iPhone (again) as more Americans who planned on purchasing a smartphone intended to buy an iPhone – about 1/3rd. The 1st quarter of 2011 shows a clear shift in smartphone envy as Android is now the OS that 31% of Americans intend to buy next versus 30% planning on going iOS according to a quarterly survey by Nielson.

Mobile Operating Systems

Recently purchased smartphones 🔗

People surveyed in March who had purchased a smartphone in the previous 6 months indicated that half of them had bought Android phones. While much of this success can still be attributed to the number of phones and carriers that support Android, it’s a sharp contrast to the other smartphone options, including iPhone.

Smartphone Market Share

Overall current smartphone marketshare 🔗

The increases in both desire and recent purchases have helped Android and iPhone to continue to outpace the competition as the gap widens against competitors such as Blackberry. Windows 7 phones continue to climb at a modest rate with their first double-digit showing on the survey. Symbian and Palm are all but lost.

Current Smartphone Market Share