The smartwatch market is practically begging for Apple to sweep in and completely take over. While the market is popular enough that most people are familiar with smartwacthes by now, sales have been disappointing for pretty much every company that has released their own smartwatches. This is why it’s the perfect time for Apple to come in and, according to a recent forecast, Apple should be able to scoop up 55% global market share by the end of the year.
“Apple will quickly become the world’s number one smartwatch vendor with 55% global market share this year.” (emphasis added) That quote just about sums it all up for Apple. Based on research through a variety of data points, Strategy Analytics forecasts that Apple will ship 15 million Apple Watches globally this year. Coupling that data with expected growth of other platforms, which is also going to explode, it basically means Apple will grab the majority of the market instantly. “Apple’s famous brand, loyal fan base, deep retail presence and extensive apps ecosystem will ensure healthy uptake for its watch.” The fact that the Apple Watch is arguably not as attractive as other fine wearables on the market is apparently a non-issue. However, issues such as price, battery life, and fashion may ultimately play a role in how Apple holds on to such a commanding share of the market with its second generation watch.
