Apple designs the iPhone, Mac, iPad, Watch, services, silicon, and software ecosystem behind one of the world's largest consumer technology platforms. AAPL is best read through five durable lenses: installed-base monetization, services margin durability, device upgrade cycles, AI execution, and supply-chain exposure.
Apple Inc. (AAPL) Stock Price & Market Analysis
AAPL · NASDAQ · Consumer Electronics
Last confirmed priceEarlier session print
$331.90
▼ -$6.42(-1.90%)4:00 PM ET - vs previous closeQuote as of Nov 3, 2026, 4:00 PM EST
Regular-session close · Nov 3, 2026, 4:00 PM EST.
Last session72%
$325.33L Nov 3 '26$334.50H Nov 3 '26
52-week range82%
$243.42$351.73H Oct 23 '26
Long-term rangesAvailable historyHide
Available history(2000-11-03)94%
$0.1902L Apr 17 '03$351.73H Oct 23 '26
Historical range: 2000-11-03–2026-11-03. Earlier trading may not be included.
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Data dates
PriceAt closeLast traded
FundamentalsLast checked
AnalystLast checked
NewsLatest item
Reported fundamentals
AAPL financial overview
Annual revenue
USD 478.83B
Sales for the fiscal year ended Sep 26, 2026. This is not trailing twelve-month revenue.
Revenue change
+15.1%
Change versus the fiscal year ended Sep 27, 2025.
Net profit margin
27.6%
Net income divided by revenue for the fiscal year ended Sep 26, 2026. This is not the trailing margin.
These reported results describe the business’s recent scale and profitability. Compare cash generation and valuation before forming an investment view; historical growth is not a forecast.
Company · ProfileAbout Apple Inc. (AAPL)Sector, leadership, and how Apple Inc. earns its revenue.Technology
Apple Inc.
NASDAQ · AAPL · US
Company overview.
- Sector
- Technology
- Industry
- Consumer Electronics
- Headquarters
- Cupertino, California
- Country
- US
- Founded
- 1976
- Employees
- 166,000
- CEO
- Mr. John Ternus
- Exchange
- NASDAQ
How Apple Inc. makes money
ecosystem
Installed base
The real Apple asset is not a single device line; it is the global installed base that keeps users inside iOS, macOS, wearables, payments, apps, cloud storage, subscriptions, and services.
services
Services durability
Services revenue gives AAPL a higher-margin layer on top of hardware. Investors should watch whether App Store, payments, subscriptions, warranty, cloud, and media revenue can keep growing without heavier regulatory drag.
devices
Upgrade cycle
Hardware still sets the rhythm. iPhone, Mac, iPad, Watch, and wearables cycles determine when customers refresh, while custom silicon and software integration help Apple defend pricing power.
capital
Capital returns
Apple’s cash generation supports buybacks and dividends, which can cushion slower growth. The risk is paying too high a multiple when buybacks are doing more work than operating expansion.
Key takeaways for AAPL
AAPL’s long-term thesis depends on the installed base, services monetization, product refresh discipline, AI execution, and capital returns working together.
The hardware cycle matters, but the higher-quality debate is whether Apple keeps converting device ownership into recurring services revenue.
The main pressure points are valuation, App Store regulation, China and tariff exposure, supply-chain concentration, and whether Apple Intelligence becomes a real demand driver.
Business model & operating resultsExplore business exposure, reported operating measures and the figures behind growth and profitability claims.
Narrative versus numbers
Demand is expanding
Supporting observation: 11.7%
Year-over-year growth in the latest quarter. This differs from the fiscal-year revenue change shown above. · 2026-09-26
Growth produces accounting profit
Supporting observation: 27.6%
Reported-period net margin. A positive figure supports accounting profitability, not cash generation. · 2026-11-04T04:29:07.349Z
The business generates cash after investment
Supporting observation: USD 25.86B
Latest free cash flow from the statement feed. It is not a forecast and may cover a different period from the fiscal-year figures above. · 2026-09-26
These are explicit tests of individual claims, not an overall bull/bear rating. Demand growth can coexist with valuation, concentration and financing risk.
Operating measures
- Revenue
- $114.48Bquarter ended Sep 26, 2026
- Gross margin
- 47.9%quarter ended Sep 26, 2026
- Operating margin
- 31.1%quarter ended Sep 26, 2026
- Capital expenditure
- $2.24Bquarter ended Sep 26, 2026
- Free cash flow
- $25.86Bquarter ended Sep 26, 2026
- Free cash flow margin
- 22.6%quarter ended Sep 26, 2026
- Operating cash / net income
- 0.92×quarter ended Sep 26, 2026
- Revenue growth year over year
- 11.7%quarter ended Sep 26, 2026
Competitors & comparisonsCompare industry peers, reporting periods and related funds. Business mix and valuation bases may differ.
Valuation & fund comparisonsExplore dated peer valuations, growth comparisons and related funds.
Governance & sustainability
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