Apple designs the iPhone, Mac, iPad, Watch, services, silicon, and software ecosystem behind one of the world's largest consumer technology platforms. AAPL is best read through five durable lenses: installed-base monetization, services margin durability, device upgrade cycles, AI execution, and supply-chain exposure.
Apple Inc. (AAPL) Stock Price & Market Analysis
AAPL · NASDAQ · Consumer Electronics
Market closedLatest available session print
$343.46
▲ +$1.46(+0.43%)4:00 PM ET - vs previous closeQuote as of Oct 16, 2026, 4:00 PM EDT
Regular-session close · Oct 16, 2026, 4:00 PM EDT.
Yahoo Finance · delayed, minutes not stated · as of Oct 16, 2026, 4:00 PM EDT · current source
Last session41%
$340.46L Oct 16 '26$347.82H Oct 16 '26
52-week range96%
$243.42$348.15H Oct 13 '26
Long-term rangesAvailable historyHide
Available history(2000-10-16)99%
$0.1902L Apr 17 '03$348.15H Oct 13 '26
Price history: 2000-10-16–2026-10-16. Earlier trading may not be included. Highs and lows use intraday prices when available, otherwise closing prices. The 52-week range is reported separately by Yahoo Finance.
Loading price chart…
Data dates
PriceAt closeLast traded
FundamentalsLast checked
AnalystLast checked
NewsLatest item
What matters next
Next important events
- Nov 2, 2026Next earnings · After market closeFinnhub · Confirmed · After market close · Last verified 2026-10-17
Countdown
16 days out
Reported fundamentals
AAPL financial overview
Annual revenue
USD 416.16B
Sales for the fiscal year ended Sep 27, 2025. This is not trailing twelve-month revenue.
Revenue change
+6.4%
Change versus the fiscal year ended Sep 28, 2024.
Net profit margin
26.9%
Net income divided by revenue for the fiscal year ended Sep 27, 2025. This is not the trailing margin.
These reported results describe the business’s recent scale and profitability. Compare cash generation and valuation before forming an investment view; historical growth is not a forecast.
Company · Profile
About Apple Inc. (AAPL)
Sector, leadership, and how Apple Inc. earns its revenue.
Technology
Company · Profile
About Apple Inc. (AAPL)
Sector, leadership, and how Apple Inc. earns its revenue.
Apple Inc.
NASDAQ · AAPL · US
Company overview.
- Sector
- Technology
- Industry
- Consumer Electronics
- Headquarters
- Cupertino, California
- Country
- US
- Founded
- 1976
- Employees
- 166,000
- CEO
- Mr. John Ternus
- Exchange
- NASDAQ
How Apple Inc. makes money
ecosystem
Installed base
The real Apple asset is not a single device line; it is the global installed base that keeps users inside iOS, macOS, wearables, payments, apps, cloud storage, subscriptions, and services.
services
Services durability
Services revenue gives AAPL a higher-margin layer on top of hardware. Investors should watch whether App Store, payments, subscriptions, warranty, cloud, and media revenue can keep growing without heavier regulatory drag.
devices
Upgrade cycle
Hardware still sets the rhythm. iPhone, Mac, iPad, Watch, and wearables cycles determine when customers refresh, while custom silicon and software integration help Apple defend pricing power.
capital
Capital returns
Apple’s cash generation supports buybacks and dividends, which can cushion slower growth. The risk is paying too high a multiple when buybacks are doing more work than operating expansion.
Key takeaways for AAPL
AAPL’s long-term thesis depends on the installed base, services monetization, product refresh discipline, AI execution, and capital returns working together.
The hardware cycle matters, but the higher-quality debate is whether Apple keeps converting device ownership into recurring services revenue.
The main pressure points are valuation, App Store regulation, China and tariff exposure, supply-chain concentration, and whether Apple Intelligence becomes a real demand driver.
Business model & operating evidenceExplore business exposure, reported operating measures and the evidence behind growth and profitability claims.
AI business exposure
- Revenue exposure
- AI-specific revenue is not separated in the available company statements.
- Capital-spending dependency
- No reviewed quantitative dependency model is available.
- Compute role
- See the sourced business description; AI labels do not establish compute revenue.
- Platform examples
- An exhaustive, consistently defined product inventory is unavailable.
- Ecosystem links
- Supplier and customer links require reviewed disclosures.
Narrative versus numbers
Demand is expanding
Supporting observation: 16.4%
Year-over-year growth in the latest quarter. This differs from the fiscal-year revenue change shown above. · SEC Companyfacts · 2026-06-27
Growth produces accounting profit
Supporting observation: 27.6%
Reported-period net margin. A positive figure supports accounting profitability, not cash generation. · SEC Companyfacts · 2026-10-17T12:45:28.510Z
The business generates cash after investment
Supporting observation: USD 31.91B
Latest reported free cash flow. It is not a forecast and may cover a different period from the fiscal-year figures above. · SEC Companyfacts · 2026-06-27
These are explicit tests of individual claims, not an overall bull/bear rating. Demand growth can coexist with valuation, concentration and financing risk.
Operating measures
- Revenue
- $109.42Bquarter ended Jun 27, 2026
- Gross margin
- 50.1%quarter ended Jun 27, 2026
- Operating margin
- 32.6%quarter ended Jun 27, 2026
- EPS
- $2.02quarter ended Jun 27, 2026
- Capital expenditure
- $2.46Bquarter ended Jun 27, 2026
- Free cash flow
- $31.91Bquarter ended Jun 27, 2026
- Free cash flow margin
- 29.2%quarter ended Jun 27, 2026
- Operating cash / net income
- 1.15×quarter ended Jun 27, 2026
- Revenue growth year over year
- 16.4%quarter ended Jun 27, 2026
Leadership
Chief executive officerMr. John Ternus
Source: Yahoo Finance · Oct 17, 2026
Ownership filings and insider activityCompetitors & comparisonsCompare industry peers, reporting periods and related funds. Business mix and valuation bases may differ.
Reviewed company relationships
Direct competitors, industry comparables and thematic alternatives have different uses. Compare fiscal periods and business mix before comparing multiples.
Company-specific relationship evidence is not included in this snapshot. Explore the industry comparisons below without assuming that every comparable is a direct competitor.
A disclosed relationship is historical evidence, not a current valuation or a recommendation.
Valuation & fund comparisonsExplore dated peer valuations, growth comparisons and related funds.
Governance & sustainability
All data sources
Search the dated figures used for this view. Each entry identifies its units, reporting period and calculation status.
Research tools
Market closed
Regular hours: 9:30 AM–4:00 PM America/New_York
Next open: 2026-10-19 · 9:30 AM America/New_York
Exchange calendar includes scheduled holidays and early closes. Extended-session prices appear separately only when supplied by the quote source.
PortfolioReport data issue
Shortcuts
With research tools focused: / search · W watchlist · C compare · F financials · E earnings · N news · T technicals · Esc close
TECHi.com