As you settle into watch Super Bowl XLVIII, we hope you enjoy some football with your car commercials. Last year, automakers bought $92 million of the $292 million worth of Super Bowl advertising time, with the total hitting more than $100 million including the pre- and post-games, according to Kantar Media.
Two Takes
View TECHi Stance
Automotive brands waste money on Super Bowl ads according to Twitter
Socialmediatoday
View all Socialmediatoday Two Takes by TECHi
Read the original story
Published February 2, 2014
TECHi's Take
It’s not just the NFL Super Bowl, it’s the advertising Super Bowl as well. It’s that time of the year when some of the biggest and most popular brands roll out their best creative and compete for the best ad of the game. It’s a time when millions of viewers around North America are glued to their TV sets watching every play and every commercial. And it’s the one time of the year where fast-forwarding through commercials would be a crime and DVRing the big game would be blasphemy.
NOTE: TECHi Two-Takes are the stories we have chosen from the web along with a little bit of our opinion in a paragraph. Please check the original story in the Source Button below.
Balanced Perspective
TECHi weighs both sides before reaching a conclusion.
TECHi’s editorial take above outlines the reasoning that supports this position.
More Two Takes from Socialmediatoday
In this digital world with AI integrated in just about everything, people have become disconnected from their cultural traditions. Everyone…
Buying gifts through Pinterest just became a lot easier. A new Pinterest Gifts feed has been launched which only displays…
More than 80 professors in Kansas are asking the Board of Regents to suspend a new social media policy. The University…
It seems that the quest for the best deal has been taking many shapes and forms over the last couple…