Bang & Olufsen launches $8,000 55-inch UHD TV that moves

A group of journalists are huddled together in a function room deep within a central London hotel. Before them is a wide, framed display stand. Walled on three sides, a long, Bang & Olufsen-branded curtain hangs across the front-facing section — clearly hiding whatever product the company has gathered them here to announce. The host spares everyone a long intro, the curtain dramatically drops. As the veil falls to the ground, three fancy looking television sets are revealed, they spring into life, revolving on their stands as if slowly lurching towards the audience.