A group of journalists are huddled together in a function room deep within a central London hotel. Before them is a wide, framed display stand. Walled on three sides, a long, Bang & Olufsen-branded curtain hangs across the front-facing section — clearly hiding whatever product the company has gathered them here to announce. The host spares everyone a long intro, the curtain dramatically drops. As the veil falls to the ground, three fancy looking television sets are revealed, they spring into life, revolving on their stands as if slowly lurching towards the audience.
Two Takes
View TECHi Stance
Bang & Olufsen launches $8,000 55-inch UHD TV that moves
Online
View all Online Two Takes by TECHi
Read the original story
Published May 8, 2014
TECHi's Take
Bang & Olufsen BO.KO +3.28% A/S is planning its biggest single-product marketing push in a decade as it launches a new $8,000 television aimed at winning back buyers in Western Europe who abandoned the brand in recent years for products made by Asian rivals. Speaking during an interview Thursday, Bang & Olufsen Chief Executive Tue Mantoni said the new BeoVision Avant will be heavily marketed to “upper middle class” customers in Germany, Switzerland, the U.K. and other markets long seen as being the core of the company. In recent years, the luxury brand has made moves to expand geographically—including China and the U.S.—and demographically via the launch of its lower-end B&O Play division.
NOTE: TECHi Two-Takes are the stories we have chosen from the web along with a little bit of our opinion in a paragraph. Please check the original story in the Source Button below.
Balanced Perspective
TECHi weighs both sides before reaching a conclusion.
TECHi’s editorial take above outlines the reasoning that supports this position.
More Two Takes from Wall Street Journal
Abridge's 93% valuation jump in four months tells us that something bigger than typical startup growth is cooking. It's a…
The man that was leading Apple's ultra-secret electric vehicle project has decided to leave the company, according to the Wall…
When it comes to respecting the privacy of its users and rejecting profligate government surveillance, few companies have as bad…
Whenever you hear about the ridiculous amounts of money that mobile games like Candy Crush Sage and Clash of Clans make,…