Rolling out slowly in regions of the United States approximately nine months from now, you will be able to have your pumpkin spice latte delivered right to your desk if the plans of Starbucks CEO Howard Schultz come to fruition. Announced by Schultz during a fiscal fourth quarter earnings call earlier, Starbucks will start making coffee and food deliveries in select cities during the second half of 2015.
After reporting disappointing quarterly sales Thursday, Starbucks said it will offer a delivery option on its mobile app in select areas of the U.S starting next year. The Seattle-based company declined to provide more details, but has been pushing to get people to use its app as a way to build customer loyalty. It also previously said it plans to let customers across the country place orders ahead of time on their smartphone by next year, an option intended to get people in and out of stores quicker. “We are playing offense,” CEO Howard Schultz said in explaining the various steps the company is taking to adapt to changing customer habits, including their move toward online shopping and away from brick-and-mortar stores.
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