Google has overtaken Apple as the world’s most valuable brand, according to a new survey. As per Millward Brown’s BrandZ Top 100 Most Valuable Global Brands, Apple’s brand value fell by 20% in the past year to just under $148 billion, while Google’s value increased by 40% to $159 billion. “Google has been extremely innovative this year with Google Glass, investments in artificial intelligence and a range of partnerships,” says Benoit Tranzer, regional managing director of Millward Brown Europe. “All these activities send a very strong signal to consumers about the essence of Google.”
Google has been named ahead of Apple as the world’s most valuable brand, according to a new survey. Apple’s brand value fell by 20pc in the past year to just under $148bn (£88bn), conceding the spot it held for three years to Google, whose value increased by 40pc to $159bn, according to Millward Brown’s BrandZ Top 100 Most Valuable Global Brands ranking. Google’s investment in its self-driving cars project, Google Glass and numerous Android partnerships, including its forthcoming line of smartwatches, resulted in $15.4bn of revenue in the last financial quarter and profits of $3.45bn. Technology brands dominated the top positions, with fastest pace of growth in brand value. Facebook’s brand value rose 68pc to around $36bn, putting it 21st in the rankings, while Chinese internet portal Tencent is now worth just over $53bn – a significant 97pc rise on last year and taking it up 7 places to 14th.
