It’s almost inconceivable to believe that a company that started off as a daily deals offering for people to find local deals on things they may or may not need had not really ever adjusted their site and mobile focus to highlight their localization. In fact, one might not have ever known that they hadn’t localized until they actually made it happen.
For a company that is built on local, it’s seems a bit late for the daily-deal company Groupon to be brushing up on its localization services.
Better late than never.