Apple

AAPL

as of June 16 9:04:17 PM EDT

$198.42

1.97 (1.0028%)

About Apple

Cupertino, California

Industry:Consumer electronics ,Software services,Online services

Introduction Apple Inc. has become a global symbol of innovation and technological design excellence. Steve Jobs, Steve Wozniak, and Ronald Wayne founded Apple Inc. in 1976 in a garage, and it is a tech giant now, as its market capitalization exceeds $3.74 trillion. Its headquarters is in Cupertino, California. History... Read More

Introduction

Apple Inc. has become a global symbol of innovation and technological design excellence. Steve Jobs, Steve Wozniak, and Ronald Wayne founded Apple Inc. in 1976 in a garage, and it is a tech giant now, as its market capitalization exceeds $3.74 trillion. Its headquarters is in Cupertino, California.

History & Milestones

Apple’s story began with the launch of the Apple I in 1976, then Apple II, which set the stage for personal computing. The 1980s saw the introduction of the Macintosh, but the company faced near-collapse in the 1990s. Steve Jobs's return in 1997 was a turning point, leading to the development of iconic products like the iPod, iPhone, and iPad. Under Tim Cook’s leadership since 2011, Apple has introduced diversity with devices like the Apple Watch and services like Apple Pay and Apple TV+. Today, Apple stands as one of the most valuable companies in the world, as it has over 2.2 billion active devices globally.

Product & Services

Apple’s product lineup in 2024 includes the iPhone, iPad, MacBook, Apple Watch, and AirPods, alongside services like Apple Music, iCloud, and AppleCare. The iPhone remains the hot product of Apple’s revenue, contributing nearly 49% of total sales in Q4 2024. Recent additions like the Vision Pro headset and the upcoming smart home hub highlight Apple’s commitment to innovation.

Business Model & Strategy

Apple’s business model is a combination of hardware sales & software services. The company focuses on premium pricing, brand loyalty, and continuous advancements to maintain its market position. Its strategy includes expanding into new markets, such as augmented reality and health technology. Its priorities are sustainability and privacy.

Market Presence & Financials

Apple reported an annual revenue of $391 billion in 2024 and a net income of $93.7 billion. There was a slight decline in iPhone sales, but growth in services and wearables helped offset the dip. Apple’s market capitalization reached $4 trillion, which indicates its strong financial health. The company’s extensive supply chain bolsters its global presence. Apple has manufacturing partners in China, India, and Vietnam.

Leadership & Culture

Tim Cook’s leadership has been instrumental in steering Apple toward sustained growth. The company’s culture emphasizes innovation, inclusivity, and environmental responsibility. Apple’s workforce is diverse as it promotes gender and racial equality. The company also prioritizes employee well-being, offers competitive benefits and a collaborative work environment.

Controversies & Challenges

Apple has faced a chunk of controversies, from antitrust lawsuits to criticism over labor practices. In 2024, the U.S. Department of Justice filed a lawsuit alleging monopolistic practices in the smartphone market. Moreover, Apple’s reliance on Chinese manufacturing has raised concerns about supply chain vulnerabilities.

Future Outlook

Apple aims to focus on augmented reality, artificial intelligence, and health technology. The Vision Pro headset and advanced health monitoring features on the Apple Watch are expected to enhance future growth. Apple sets its goal to achieve carbon neutrality by 2030.

Introduction

History & Milestones

Product & Services

Business Model & Strategy

Market Presence & Financials

Leadership & Culture

Controversies & Challenges

Future Outlook

Company Stats

Industry	Founded	Headquarters	Country/Territory	Chief Executive Officer	Employees
Consumer electronics ,Software services,Online services	1976	Cupertino, California	United States	Tim Cook	164,000

Apple

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About Apple

Introduction

History & Milestones

Product & Services

Business Model & Strategy

Market Presence & Financials

Leadership & Culture

Controversies & Challenges

Future Outlook

Company Stats

Leadership

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