Netflix has a new service dedicated entirely to spoilers

Netflix has launched a new site for a viral campaign that encourages spoiling TV shows. The site encourages users to take a quiz about which type of “Spoiler” they are, such as a “Clueless Spoiler” who lives in bliss not realizing he or she has spoiled the ending of a movie or TV show for someone else. It also has a number of spoilers you can watch, like the end of Lost, Breaking Bad, Kill Bill, and The Hunger Games. Netflix’s model encourages spoilers because it puts an entire series online at once and users watch at their own paces, making it difficult for people to chat with one another about their favorite shows. This new site may be a way to encourage communication among fans who have all watched the same show and are excited to share in a safe place. “At a certain point even spoilers become free for anyone and everyone to share,” Netflix says on its site.