There are those who think that radio is a dying medium with all of the gadgets and methods of getting music and news, but the stats say otherwise.
There are those who think that radio is a dying medium with all of the gadgets and methods of getting music and news, but the stats say otherwise.
A few days ago a column ran in this space — “Seismic Shifts Remake the Radio Industry” — written by Paul Goldstein, a consultant for new media companies. While there truly is a seismic shift in perception of broadcast radio and the facts surrounding it, it’s not the one that Goldstein claims, and the facts — and the research — bear that out.
NOTE: TECHi Two-Takes are the stories we have chosen from the web along with a little bit of our opinion in a paragraph. Please check the original story in the Source Button below.
TECHi weighs both sides before reaching a conclusion.
TECHi’s editorial take above outlines the reasoning that supports this position.
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