We’ve known for a while now that Amazon breaks even on Kindle Fire HD sales, which means the company begins to turn a profit the second someone boots up a Kindle and buys an item from its ecosystem of apps, music, movies and more. A new report from Consumer Intelligence Research Partners reveals how much more Kindle owners spend on Amazon compared to those who do not own a Kindle. The answer? Way more.
Kindle owners spend way more than non-Kindle owners on Amazon
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