Tools hub
Financial Calculators
Private, in-browser — no account required.
Recent
quick returnPopular searches
live pathsNasdaqGS · Consumer Discretionary
$271.58
▲ +$36.08(+15.32%)4:00 PM ET - vs previous closeiQuote as of Jul 31, 2026, 4:00 PM EDT
NasdaqGS market is closed. Showing the latest available regular-session trade from Jul 31, 2026, 4:00 PM EDT.
Market data source
Chart
Latest 1D session
1Y · weekly bars · USD · Live $271.58 · 254 pts
Live checkTrade access
Affiliate disclosure: TECHi may earn a commission on links to broker partners. Read more.
Investor playbook
The page is most useful as a monitor until one side gets cleaner confirmation.
Use it for
Entry timing, risk check, and catalyst scan
What has to keep working for US investors to stay interested.
Trend support
+15.6%Current price is above the 200-day average.
Where the dashboard says the thesis can break or get crowded.
Multiple expanding
+78.2%Forward P/E sits above trailing — consensus expects earnings to fall from here.
Catalysts and positioning checks that are not duplicate live-pulse metrics.
Latest catalyst
YahooAMZN Stock Rises Premarket: Wall Street Sees Bigger AI Returns Ahead As Amazon Cloud Momentum Builds
The playbook is derived from quote, analyst, financial, news, and trend snapshots. It is a research workflow aid, not a buy or sell recommendation.
As of Jul 31, 2026, 4:00 PM EDT, Amazon.com Inc (AMZN) traded at $271.58, a +15.32% move versus the prior close, ranging between $262.06 and $273.23 intraday, and on volume of 129.05M shares. The stock has traded between $196.00 and $278.56 over the past 52 weeks, carries a market capitalization of $2.92T, and trades at 21.83x trailing earnings. Sell-side analysts rate AMZN Buy across 75 ratings and carry an average price target of $321.95 (+18.55% implied versus the last quote). AMZN's record close stands at $278.56, set on May 5, 2026.
Buy analyst tone. Latest catalyst: AMZN Stock Rises Premarket: Wall Street Sees Bigger AI Returns Ahead As Amazon Cloud Momentum Builds (Yahoo). TECHi maps AMZN to 1 AI leaders and 0 major AI products, making the AI-infrastructure angle visible beside the quote. Fairly valued relative to growth.
Balanced watch. Track record validation (85/100) is the strongest signal; news sentiment (8/100) is the main constraint. Model confidence is 38/100 — some inputs are unavailable, so treat this as a directional research screen rather than a forecast. Long-term secular context is tracked separately: 20 Years +20250.7% total; yesterday +15.3%. Comparable past signals have verified against subsequent prices 15.2% of the time.
Expected-return math is scaled by beta and realized volatility before confidence is applied.
Short-horizon expected moves are volume-weighted so thin moves get less credit than confirmed tape.
Sector momentum is included beside the broader market regime.
Evergreen business strategy points migrated from /amazon-stock/ for the quote page research layer.
The Amazon pillar argued that AMZN is no longer just a retailer. This quote page now carries the durable parts: AWS, ads, Trainium, logistics scale, and the capex-return debate.
Amazon is a cloud, advertising, logistics, and marketplace platform. The stock thesis increasingly depends on AWS AI demand, advertising margin expansion, retail efficiency, and whether massive infrastructure spending earns attractive returns.
| Enterprise value | $2.55T |
| Price / sales | 3.28 |
| Price / book | 5.51 |
| Operating margin | 11.50% |
| Return on assets | 9.91% |
| EPS (TTM) | $12.44 |
| Beta (5Y) | 1.46 |
Benchmark context
Compare against its sector ETF and the broad market.
Help · FAQ
5 answers covering latest price, analyst view, leadership, and sector context.
TECHi articles and Two Takes linked to AMZN. Full feed on the AMZN news page.
TECHi displays provider-supplied values only when the corresponding field is present.
TECHi.com