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Forecast & analysis

Amazon.com Inc. (AMZN) Stock Forecast & Analyst Ratings

Median target, high/low range, buy/hold/sell mix, conviction spread, and bull/base/bear scenarios from the latest analyst data.

Section freshness

Prices as of Sep 23, 4:00 PM EDT · Fundamentals checked Sep 24, 2:53 AM EDT · Statements Jun 30, 2026

Market pulse

$249.27

AMZN

-2.24%

Day range

$247.76 - $253.81

Market cap

$2.69T

Volume

43.7M

Last tick

Sep 23, 4:00 PM EDT

52-week position

58%

$196.00 - $287.20

Forecast read

AMZN target implies +32.10% from current.

Use this dashboard to see whether Wall Street expects AMZN to grow, stall, or drop before you dive into the raw financial data.

Price target map

Today to 12 months out

Data last updated: Sep 23, 2026, 4:00 PM EDT

Current$249.27

Base target$329.29 (+32.10%)

Bull target$405.00

Bear target$230.00

Consensus target

$329.29

+32.10% from current

Consensus

Buy

74 analysts tracked

Rating score

4.20

Analyst consensus score on 1-5 scale

Dispersion

0.54

Moderate Consensus Divergence

High target: $405.00; +62.47% bull case

Low target: $230.00; -7.73% bear case

Analyst disagreement: +70.20%; High target minus low target, divided by current price

TECHi take

AMZN consensus has a target, but the rating mix still matters.

TECHi Markets Desk · Sep 23, 2026, 4:00 PM EDT

TECHi is tracking 74 analyst ratings on Amazon.com Inc., with consensus at Buy and a rating score of 4.20. Dispersion tells you whether that consensus is broad or clustered.

The primary target is $329.29, implying +32.10% from the latest quoted price. TECHi still separates the base target from the bull and bear range because the spread is what tells investors whether analysts agree or are simply clustering around a headline number.

Use the sections below to compare the rating split, estimate revisions, and peer forecasts. When target data is available, the scenario view expands into explicit bull, base, and bear cases with the high and low targets shown below.

Separate model

This page is the analyst forecast. The TECHi model is a different question.

Price targets and scenarios stay here. The factor scores, horizon matrix, and backtest are on the Signal page, so the two URLs do not answer the same query.

Open the AMZN model

Analyst consensus

What the street actually thinks right now.

AMZN currently has 74 analyst entries with a live Wall Street consensus score of 4.20 (Buy).

Dispersion score: 0.54 · Moderate Consensus Divergence.

Adjusted score for spread: 3.87 · used to reduce false certainty when recommendations are split.

Consensus read: Lopsided bullish

Signal-vs-consensus divergence

AMZN current TECHi Signal stance against analyst consensus.

Consensus: 4.20 (Buy) · Signal: 3.24 (Balanced watch) · gap -0.96 on the 1-5 scale

Dispersion reliability: usable. If consensus is split, a small gap is still meaningful, while a wide gap usually means framing differences.

135

TECHi Signal is more cautious than consensus.

TECHi Signal can diverge from consensus on 3M+ horizons because it blends financial data, governance signals, leadership quality, and quant scores (Altman Z, ROIC, Rule of 40, FCF yield) alongside standard analyst inputs.

Consensus: Buy

Rating score: 4.20; 1 sell to 5 strong buy scale

Adjusted score: 3.87; Disciplined by disagreement

Buy weight: 93%; 69 buy / strong buy

Hold + Sell pressure: 7%; 5 hold + sell

Recommendation mixBuy

Buy & Strong Buy93%

Hold7%

Sell & Strong Sell0%

Current distribution of recommendations in TECHi’s analyst dataset.

Analyst strength

Buy weighti93%

Buy and strong-buy split

Buy vs. sell spreadi+93.24%

Buy minus sell

Hold pressurei7%

Analyst indecision proxy

Forward estimates

What analysts are modeling for the next year.

Revenue estimate: $828.28B; Range $815.87B to $841.98B

Revenue analysts: 56; Contributors in estimate data

EPS estimate: 12.88; Range 12.15 to 13.51

EPS analysts: 49; Contributors in estimate data

EPS revisions 30d: 7 up / 1 down; Trailing 30-day estimate changes

Forecast math

The real risk and reward behind the numbers.

These numbers answer one retail-investor question: if you buy today, how much reward or risk are analysts putting on the table?

Moves vs current price

Base case movei+32.10%

Primary target vs live price

Bull case upsidei+62.47%

Highest target vs live price

Bear case downsidei-7.73%

Lowest target vs live price

Spread & asymmetry

Analyst disagreementi+70.20%

Gap between the highest and lowest targets

Reward vs. risk ratioi8.08

Bull upside divided by bear downside

Extra upside potentiali+22.99%

Bull target above the base target

Worst-case downsidei-30.15%

Bear target below the base target

Scenario framing

What the AMZN target range actually means for each scenario.

Bull case

$405.00

+62.47% from current

Highest active analyst target. Represents the most optimistic execution scenario currently modeled by sell-side desks.

In plain English: the best-case number on the table today if everything goes perfectly.

Base case

$329.29

+32.10% from current

Consensus 12-month target from the latest sell-side data. Median target $328.00.

In plain English: this is the single number most analysts are clustering around right now.

Bear case

$230.00

-7.73% from current

Lowest active target. Captures the bear-case execution risk in current models — not necessarily a price the market expects to print.

In plain English: the worst-case number analysts are still publishing, even if they don’t expect it to happen.

Frequently asked

Common questions.

Is AMZN a buy?

Analysts currently rate Amazon.com Inc. (AMZN) "Buy" across 74 tracked ratings (69 buy, 5 hold, and 0 sell). The primary 12-month target is $329.29 (+32.10% from the latest quote). This is the reported Wall Street consensus, not personalized investment advice — review the full rating mix, dispersion, and bull/base/bear scenarios below before deciding.

What is the price target for AMZN?

Analysts' primary 12-month price target for AMZN is $329.29 (+32.10% from the latest quote).

What is the analyst consensus on AMZN?

AMZN's current analyst consensus is Buy across 74 tracked ratings.

What is AMZN's 12-month forecast?

Analysts' 12-month price targets for AMZN run from $230.00 at the low end to $405.00 at the high end, with a primary target of $329.29 (+32.10% from the latest quote).

What analysis is available for AMZN?

The AMZN Forecast page brings together the analyst rating mix, 12-month target range, bull, base, and bear scenarios, catalysts, and risk context for Amazon.com Inc.

Does TECHi publish its own AMZN research?

Related TECHi analyst notes appear when a reviewed report is connected to AMZN; consensus-provider data remains separately identified.

How to use this page

Use this to answer the core investor question for this tab.

Best for Focused evidence that complements the main quote dashboard.

Weak when Provider data is delayed, sparse, or not yet confirmed by filings.

Street view

Buy

Target $329.29 · +32.10%i

Buy

93%

Hold

Sell

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