Razer has made a name for itself as a provider of some of the most popular gaming peripherals out there, which is why it was surprising when the company launched its Nabu line of wearables. Now the company is looking to expand non-gaming business by partnering with China Telecom to help push its Nabu line in the country.
Razer’s smartband could get a big boost through a new Chinese partnership. American gaming hardware maker Razer will partner with China Telecom to connect Razer’s Nabu line of wearables to the Chinese company’s E-Game mobile gaming platform. This move opens a pathway for Razer’s devices into E-Game’s 200 million registered users, 20 million of whom make monthly payments. This could help Razer in their efforts to broaden its business beyond gaming devices into wearable tech, a market that Reportbuyer says is set to grow to $30.2 billion in 2018.
