Unless you’ve been living under a rock these past few months, or few years, then you’ve undoubtedly heard about Clash of Clans. Well the company behind the game, known as Supercell, has announced that it doubled its revenue last year from the already ridiculous amount of $567 back in 2013 to a whopping $1.69 billion last year. I’m sure the people down at Softbank are very pleased with their decision to buy a majority stake in the company.
Finnish mobile game maker Supercell tripled sales and doubled core profit last year on the back of hit titles Clash of Clans, Hay Day and Boom Beach, the company said on Tuesday. The Helsinki-based business, which is majority owned by Japan’s SoftBank, said operating profit rose to 515 million euros ($564 million) from 243 million in 2013, while revenue jumped to 1.545 billion euros from 519 million euros. Chief Executive Ilkka Paananen said in the statement that the rapid growth was thanks to users’ increased play of the company’s existing games, which it updates regularly with extended story lines and features. “Our goal is to do games that people could play for years,” Paananen told the website of Finnish daily newspaper Helsingin Sanomat, adding that last year the company abandoned four potential new games after testing. “It is extremely difficult to come up with new games,” he said, citing tough competition in the mobile game market. Supercell has managed so far to avoid the fate of San Francisco-based Zynga and Finnish rival Rovio, which have both struggled to extend their franchises beyond initial hugely popular game titles.
