According to a recent study conducted by ad network Chitika, iOS device owners in the UK lead both North America and Australia in adoption of the company’s latest iOS 7, with iPhone version distribution nearing 90 percent of surveyed users. In a follow-up to an earlier report on North American iOS 7 distribution, Chitika’s research arm Chitika Insights examined Web traffic generated by iOS devices in the UK and Australia, highlightingkey similarities and differences between the three smartphone and tablet saturated regions. Chitika found in a prior report limited to North America that iOS 7 users generated 89.7% of iPhone Web traffic on its network, while iPads running the latest iOS version represented 84.8%.
Last month we posted a report titled “Going into Apple’s WWDC, iOS 7 Web Traffic Reigns Supreme.” In that report we showed that iOS web traffic for the iPhone was at 89.7% and iOS for the iPad was at 84.8% in North America which is exactly what developers like to see. Now a new study shows that the UK has taken the lead in iOS 7 adoption. After examining iOS Web traffic within the UK and Australia, Chitika’s latest results demonstrate the many similarities and few differences in terms of iOS version distribution between these regions and North America. As seen below, the UK user base is on par with North America’s in terms of adoption of iOS 7 on iPhones. In both regions, 89.7% of iPhone Web traffic is generated by devices running iOS 7. In Australia, this figure is slightly lower at 86.3%. When it comes to iOS version distribution for iPad users, the UK adoption rate for iOS 7 (87.0%) is higher than what is exhibited from the North American (84.8%) and Australian (83.3%) user bases. Overall, the high iOS 7 usage rates between all studied geographies and device types point to Apple’s iOS update strategy paying dividends from an adoption standpoint across multiple regions.
