Even in areas where carrying a gun is both legal and socially acceptable, there’s always going to be people who aren’t comfortable with the idea. Kirk Kjellberg experienced this first-hand when he was at a restaurant and a kid noticed the gun that he was legally carrying and pointed it out. The atmosphere quickly became awkward and uncomfortable, but that experience is what inspired Kjellberg to found Ideal Conceal, a Minnesota startup that develops a concealable handgun that’s designed to look like a smartphone.