One of the biggest things holding Twitter back is that its not nearly as click-and-go as other services, you actually have to go through quite an annoying process just to set things up so that you can get some value from the service. Fortunately, the company is currently working on a way to solve this problem.
Anyone who has created a Twitter account knows how difficult it can be to get value from the service. When you sign up, you have to “follow” dozens of people and organizations on the service and then hope they post items that actually interest you, since that is all you are going to see. Everything in the feed, or timeline, is presented in reverse chronological order, with no easy way to find the diamonds among the dross. And good luck figuring out the weird protocols of the social network, such as how to reply to a Twitter message privately instead of to the whole world.