With billions of dollars in funding and the single most extensive ride-sharing network on the planet, Uber is an absolute behemoth, and there’s no way a ride-sharing startup like Gett can compete by just copying what Uber does, it needs to do something different. Easily the biggest complaint people have with Uber is surge pricing, which increases prices based on demand. Uber claims this is done to encourage more drivers to join its network, but customers just see this as a way to make rides cost a ton of money on the weekends and during holidays. This is where Gett wants to differentiate itself, as the company’s biggest selling point is that its prices are low, and they never increase based on demand. What’s more, Gett is actually offering to pay people back for their surge-priced Uber ride.
