It took Facebook a year to get its IPO jumpstarted. Twitter hopes to cut straight to success with their IPO and getting big deals from TV networks might just do the trick. At least that’s what they hope.
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Twitter hopes advertising by TV networks can boost them before IPO
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Published September 23, 2013
TECHi's Take
Ahead of its stock market debut, Twitter Inc. is hoping for a breakout role on TV this fall: moneymaker.
As television networks crank up their marketing machines to promote new fall shows, Twitter wants to squeeze more dollars out of its ability to generate real-time online buzz.
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