Why the wearable explosion is driving tech and fashion convergence

Apparel brands and digital platforms are competing to make consumer wearables that weave technology into life. This is driving an unprecedented convergence of tech and fashion.

In an age where fashion continually romps through society’s wardrobes and technology governs our everyday lives, we’ve finally reached a crossroads where industry boundaries between apparel brands and digital platforms have started to blur. And consumer wearables—the bridge between these two worlds—are the catalyst for that convergence.