Chinese electric vehicle (EV) company Xpeng has increased its hiring target for 2025 to 8,000 employees. Previously it had announced 6,000, according to an internal speech by company founder He Xiaopeng. This move has highlighted the company’s growing investment in smart driving and artificial intelligence (AI). By the end of 2025, Xpeng’s total workforce is expected to reach close to 30,000. The hiring push shows that the company is putting more effort into new technology. Xpeng wants to improve self-driving cars and make more efficient software for cars.
The announcement was shared in an internal company meeting, and a transcript of the speech was reviewed by Reuters. This was reported on the development on July 16, 2025. Xpeng stated that a large portion of the new hires will work in departments that are focused on smart driving. This means Xpeng will hire people to work on large-scale AI projects and build self-driving systems. These aspects are important for Xpeng’s goal to be a top company in the sector of self-driving cars.
The Chinese EV market is booming, and the competitors are hurrying to develop self-driving features and connected car systems. Xpeng is now growing because it wants to compete with other Chinese companies like BYD and Nio. It also aims to compete with international companies such as Tesla and Hyundai.
Xpeng’s Position in the EV Market
Xpeng Inc. (9868.HK) started in 2014. It is one of the top EV companies in China and they are known for using smart technology in their cars. This includes self-driving help and software made by the company itself. Xpeng is listed on the Hong Kong Stock Exchange and also trades on the New York Stock Exchange. In recent years, it has received significant backing from investors, which includes the Alibaba Group. These investors support the company’s research and expansion goals.
Xpeng’s latest report says it sold 141,601 cars in 2023. This is about 17% more than it sold in the previous year. These numbers show that more people want Xpeng cars. Because of this, the company needs to expand its workforce. This move by Xpeng also shows the growing talent war in China’s EV and AI sectors. Firms are currently spending a lot of money to recruit engineers and data scientists who will work on the technology of smart vehicles.
The Chinese government is supporting the EV industry through tax breaks and research funds. This helps companies grow and make news innovations at a faster rate. As a result, China is now the largest EV market in the world, according to BloombergNEF.
What This Means Going Forward
Xpeng’s new hiring plan shows that it wants to grow for the long term. The company is putting money into new technology and skilled workers. So, with AI becoming a big part of electric and self-driving cars, companies with strong tech teams will surely lead the competition.
