Mobile is the name of the game nowadays and YouTube wants to stay on top the game by keeping its mobile experience fresh and appealing. That’s why the company has rolled out a complete redesign of its mobile app for Android, with an iOS version of the update not too far off. According to YouTube CEO Susan Wojcicki, the app now has a “streamlined design” that makes it easier to navigate and use.
The way you watch and create YouTube videos on your phone is about to change. YouTube is unveiling a redesign to its mobile app, visible right away on Android devices and coming soon to Apple devices. The app has a “streamlined design,” YouTube says, with three main pathways: a personalized home page, a subscriptions page for channels that users have signed up for, and an account page. The app updates were announced at VidCon, the annual online video conference in Southern California, where YouTube CEO Susan Wojcicki gave a keynote address. “We’re focused on three top priorities: mobile, mobile and mobile!” Wojcicki said. Why? Because, as Wojcicki said, “more than half of our views come from mobile devices” and “mobile revenue is growing 100% year-on-year.” Wojcicki said the app redesign also makes it easier to create videos and upload them directly to YouTube from a mobile phone. The app includes basic editing and filtering tools.
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