Google Chrome Concept Would Kill the URL Bar

As browser wars continue to heat up, Google Chrome finds itself trailing IE9 in one of its most compelling attributes – viewable web and application space. It’s a “less is more” world as speed and ease are replacing components and functionality for many (thus, the reduced market share for Firefox).

To combat this, Google is considering several different options for a future Chrome browser that includes eliminating the URL bar altogether. This is currently the leading concept on the table, narrowly edging the sidebar design because of the incompatibilities with certain website types and hardware.

Described by Google as a “compact navigation” model, it would eliminate the two line navigation layout. Currently, Chrome has tabs on top and the navigation buttons, menu and URL bar below.

According to Wolfgang Gruener at ConceivablyTech, “The compact navigation model would only have one line and place the navigation buttons, a search button, tabs and menus next to each other. The URL bar is gone and the URL of each tab is not visible at all times, but only displayed when a page is loading and when a tab is selected. In effect, there are now multiple URL bars that are integrated into tabs.”

Chrome continues to gain on Firefox and Internet Explorer. Its reputation (and associated ad campaigns) for speed and ease of use is appealing to an ever-growing segment that wants browsers that move quickly and load pages fast. Throw in the additional web and app real estate and Chrome may be poised to move up a position (or two) sometime in 2012.

Editorial Update: It seems that much of the general sentiment I’ve received from people I’ve talked to on the subject is that it’s a silly concept. I tend to agree. One friend called it “a phishing delight.”

Written by Connor Livingston

+Connor Livingston is a tech blogger who will be launching his own site soon, Lythyum. He lives in Oceanside, California, and has never surfed in his life. Find him on Twitter, Facebook, and Pinterest.
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February 21st, 2011 at 10:00 pm

It is not true that “less is more”.
It’s more viewable area is more? So “more is more”. Got it?
People go to the web to view content, not to play with tool bars, menu, etc. Those are just facilitators. However, if those are reduced to the level of un-usable for the users, then it’s not good. So, Google better watch out how they implement this. Usability is not a simple slogan. It’s a science with the number of clicks, the amount of wrist and eyes movements, it’s the intuitive of labels and arrangements of things to the users. So, cut the bloat is good, but watch out for what you cut.

February 21st, 2011 at 10:01 pm

This is retarded, i’d rather have a browser that looks like IE6 or Mozilla 2 with all the SECURITY and web delveloper ADDITIONS of modern browsers

you can always F11 for more space

February 21st, 2011 at 10:03 pm

URL is part of information served… This is not simpler but dumber. Great potential beneficiaries: phishing sites.

February 21st, 2011 at 11:16 pm

For what it’s worth, I like the concept, but only if it’s optional. I think it’s a fantastic idea for netbooks especially, given their low resolution.

However, I think a *better* idea would be to make the URL bar standalone (so, keep the buttons for back and such up with the tabs), below the bookmarks bar, and have a really high transparency, which, when moused over or focused, is opaque.

Anyone else agree?

nepal tour
February 22nd, 2011 at 12:33 am

ya this it have page speed loading power but accept then it haven’t any stress feature that like Firefox have. but overall i like it..
thanks you for the information

February 22nd, 2011 at 12:38 am

I find this inovation very useful. Most surfers want to see requested page as soon as possible and without scrolling. I guess absence of URL bar has a dramatic incrase of speed and affects ease of use significantly. I would like to see this option as soon as possible. Of course, with possibiliy to turn on/off.

February 22nd, 2011 at 3:17 am

Who needs a 50 pixel increase when we have 1920×1080 resolutions or more ?

February 22nd, 2011 at 3:20 am

How will this help? It sounds like it may be sort of a security risk for the not so Internet savvy.

February 22nd, 2011 at 5:12 am

OK…both Google and everyone who thinks this is a new concept are idiots. IE 9 does everything that this article claims Google is trying to do, only it keeps the URL bar. Yet it still manages to do it all in one line.

So no…Google would not be innovating. They would simply be copying Microsoft, only doing it poorly.

March 19th, 2011 at 12:19 am

As much as I adore Google, I have to agree. I don’t think it is the right time to remove the URL bar until security issues are completely resolved (which could,

The Web Pro
February 22nd, 2011 at 5:43 am

Google is the ultimate innovator. With Chrome, everyone followed their lead with a fast, streamlined and almost fully-compliant browser. With search, they destroyed competition by giving true relevant results without paid placement for the top spots (except the little sidebar for Adwords). They’re even prepared to take over the OS in a year or two.

And now they continue to innovate by changing the design of the browser and pushing the limits on usability. We should all take a page from the Google playbook in our lives, pushing the limits of the software we develop and sites we design.

February 22nd, 2011 at 10:49 am

they need to look into tab jacking before they decide to do this…

February 28th, 2011 at 2:51 am

I hate spam mails and also i hate the idea of being hacked. What is my safety on the internet?

February 21st, 2011 at 1:17 pm

Your spam campaign for your site is LEGENDARY. You must have a million monkeys typing all day spamming the Internet with your shitty site. I hope your life is hell.


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