For most, Facebook is an internet tool for keeping up with our friends and family while broadcasting the “interesting” things that are happening in our own lives. For businesses, it’s a relatively-untapped marketing tool that has a world of potential but that often doesn’t offer the results that are promised. People don’t want Facebook to be a marketing tool and Facebook is obligated to them more than businesses (for now).
The key to success with Facebook is EdgeRank, the algorithm that Facebook uses to determine how high on a user’s feed your posts will appear. Chronology has a little to do with it, but the real factors are based upon engagement. Your business page can have thousands of “likes” but if your EdgeRank is low, nobody’s going to see your posts.
This infographic by Post Planner offers 8 tips to help get your business Facebook page ranked higher. Click to enlarge.
(Via: Post Planner. H/T: Social Media Blog)