There has been sufficient chatter over the past couple of weeks about Microsoft launching a new Lumia smartphone in the near future. Some people are more interested in knowing how the company intends to brand its new crop of devices. Even though Microsoft has a license to use the Nokia brand some believe that it will introduce new branding for its smartphones. We’ve heard that “Nokia by Microsoft” might make the cut and now it has been seen plastered on the back of a purported Lumia 830 press render. This isn’t the first leaked picture of the Lumia 830 that we have seen. Just last week a couple of pictures leaked from China though interestingly there was no Nokia by Microsoft branding on that particular device.
A couple of days ago we showed you the first purported images depicting an upcoming mid-range Nokia smartphone. As this is supposedly going to serve as the successor to the Lumia 820 from 2012, we assume it will be called Lumia 830. Now it’s been spotted in a brand new leaked render, this one courtesy of Chinese search engine Baidu. The most intriguing thing about it is obviously the new branding: Nokia by Microsoft, as you can see. As recently as last week it’s been rumored that something like this would happen, and in the leaked image above we get our first confirmation of sorts. So the consequences of Microsoft purchasing Nokia are going to slowly start showing up. One wonders if there isn’t a plan to gradually phase out the Nokia brand entirely – maybe in a year or two we’ll see Microsoft’s name on smartphones by itself. Until that happens, though, let’s focus on the Lumia 830. The new picture tells us that it will have a 13 MP rear camera with Zeiss optics. Previously we heard that it would also sport a 4.5-inch touchscreen, but everything else about it is still a mystery.
