Sony is a consumer electronics behemoth that sells everything from camera sensors to televisions, but the company has been losing ground to its Chinese and South Korean competitors in recent years, especially when in the smartphone and television markets. One area where Sony has consistently dominated, however, is the video game console market, and in an effort to continue with that success, Sony has decided to consolidate all of its PlayStation-related businesses under a new company known as Sony Interactive Entertainment.
Today I’m pleased to share an important new moment in PlayStation history that will power the next 20 years of PlayStation innovation. We are announcing the formation of a new company called Sony Interactive Entertainment LLC (SIE) that will serve as the headquarters for everything PlayStation. This new company, headquartered out of the United States in San Mateo, California, joins the forces of both Sony Computer Entertainment Inc. and Sony Network Entertainment LLC, combining the strengths and talents of both companies. The formation of SIE will create an even stronger PlayStation. That means an even bigger emphasis on developing pioneering platforms like PS4 and PlayStation VR, world-class games from our World Wide Studios development teams, and innovative network services such as PlayStation Vue. It also means a renewed commitment to making PlayStation the best place to play. Thank you for joining us on this important step in PlayStation history. And as always, we are deeply grateful for your continued support and feedback. We’re excited to undertake this next step in PlayStation history with you!
