One in six Americans now subscribe to Amazon Prime

Whenever someone suggests that Jeff Bezos might not be the right person to lead Amazon, just remember that Amazon Prime was his idea, and it may be one of the most-brilliant ideas in recent memory. Not only does Prime’s annual fee pull in $100 per subscriber for Amazon, it encourages users to spend money, and it’s been shown that Prime subscribers spend nearly twice as much money on Amazon’s services as non-subscribers. With that in mind, I’m sure you can imagine how happy Amazon’s investors were to hear that one in six Americans subscribe to Prime as of the end of 2015, a 35% increase from the year prior.