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A public relations-tracking startup called TrendKite has raised $3.2 million

By Michio Hasai1 min readGoogle News

Public relations-tracking platform TrendKite has secured a $3.2 million round of funding, the startup announced today. TrendKite offers a service that helps brands and business clients track all of the promotional and media-generating efforts of your PR campaigns. The service also includes analytics that show what PR actions are working and which are wasting a company’s time. In addition to the funding news, TrendKite announced that it had hired Erik Huddleston, formerly EVP of product for social monitoring company Dachis Group, as the company’s new CEO.

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