Acer, the world’s fourth largest PC vendor, has been struggling in recent years to lift its earning. About 80% of the company’s revenue comes from desktops and notebooks but demand for PCs is falling as demand for smartphones and tablets continue to surge. If the company hopes to survive it needs to make the transition. 

Acer will have to choose new leaders with expertise in tablets and brand-building to shed its reputation as a low-end seller of notebooks, analysts said. Last month, the company abruptly canceled plans to name Jim Wong as its new CEO, and instead did away with the position. Company co-founder Stan Shih has taken over as chairman and president, but only temporarily, Acer spokesman Henry Wang said on Friday.