After nine years, MOG has officially shut down

MOG is officially gone. The service was once one of the largest streaming music options available, behind competitors like Spotify and Rdio, but yesterday the site was shut down for good. MOG was purchased by HTC-owned Beats Electronics in 2012 for $14 million, and the streaming music service’s technology was used to build Beats Music. Of course, MOG is now owned by Apple after the company acquired Beats for $3 billion last week. The service was originally set to go offline on April 15th, but that date slipped back to May 31st.