Amazon has acquired the .buy top-level domain for $4.6 million

Amazon has beat Google to purchase the new.buy top-level domain, paying just under $4.6 million dollars in an auction that saw the two tech titans duke it out for control over a new corner of the internet. Bellevue-based Donuts also participated in the auction. Now, Amazon has to come to an agreement with the Internet Corporation for Assigned Names and Numbers (ICANN) that allows Amazon to administer the domain, and then the company will be able to use.buy to further its own products, or potentially sell it to other commerce-conscious folks who want to register websites. It will join the group of other TLDs that the company has been gunning for, including.zappos,.like, and.you.