Amazon is launching its first physical store in Manhattan

Amazon, the world’s biggest online retailer, is reportedly about to do the unthinkable: Open a physical store. The first brick-and-mortar store will be located on 34th Street in Manhattan, according to people familiar with the plans cited by The Wall Street Journal. The store will be a sort of mini-warehouse, with inventory for same-day delivery within the city, as well as offer product returns, exchanges, and pickups of online purchases. Immediacy is a growing trend in online shopping as proven by Amazon’s growing Amazon Fresh service, the popularity of its two-day Prime delivery service, and the birth of curbside pickup startups.