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Amazon is rethinking its hardware ambitions because of the Fire Phone

By Brian Molidor1 min readGoogle News

No matter how hard Amazon tried, and it tried REALLY hard, the Fire Phone was failure by every definition of the word. Four years of development went to waste when the company struggled just to sell its initial batch of Fire Phones, and Amazon has already lost millions of dollar because of the smartphone. Unsurprisingly, the company has decided to lay off dozens of engineers at its hardware unit in California and will be focusing on things that it knows are successful, like its Kindle tablets and smarthome products.

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