Amazon, Not Developers, Will Set Pricing On Android App Store

Jeff Bezos

It actually happened a while ago and nobody noticed until now.

Here’s how it will work. A developer can set the MSRP for an app. They will get the higher of 20% of the MSRP or 70% of the retail price.

So,  developer can set an MSRP of $10. Amazon can price it at $10 and the developer would get $7. If the retail price drops below $2.86, the developer would get the minimum of 20% of their MSRP, in this case $2.

Will developers like this?

If they make money, they’ll like it. Otherwise, they’ll blame Amazon’s meddling on their lack of success.

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