The bulk of Amazon’s revenue may come from e-commerce but over the past few years the company has been aggressively expanding its digital content offerings such as movies, music, and television shows. All of this has been bundled into Amazon Prime and, while it started off as more of a cherry on top, these content offerings are quickly becoming a big selling points for Prime. Continuing with this expansion, Amazon has added a new feature to Prime Music that helps it compete with the likes of Pandora.
Prime Music, Amazon’s free music streaming service for Prime members, has been upgraded on mobile today with a new feature that will see the service better competing with similar offerings like Pandora or iTunes Radio, for example. The company has now introduced “Prime Stations” for users of its iOS application, which are are ad-free streaming music stations that offer unlimited song skips. Also new in the updated app are personalized recommendations, which will better highlight those songs, albums and playlists Amazon believes you might like, based on your prior playing history. Explains the company, the more you use the service, the better these personalizations become. Plus, as on other services, users can train the algorithm by tapping a thumbs up or thumbs down to indicate their interest in a given track and artist. Prime Stations will then learn from this feedback to make a playlist that’s better catered to your own interests.
